|
|
Jiangsu Senda Group |
Senda
Group, one of the most preponderant enterprises of shoe-making
in the world, is a transnational group incorporated with shoemaking, silkcloth,
clothing, chemical industry and international trade. It has in its charge
28 subcorporations in different parts of the world. So far the trademark
Senda has been the unique trademark famous in Chinese shoe-making industry.
Shoemaking is the main business of Senda. More than 20 first-class designers from Italy, Spain, Australia, Hongkong, Taiwan and China have worked for the group and they have designed and developed a variety of high quality court shoes, fashionable shoes, gentleman's shoes and multi-function shoes. The shoes are popular among consumers because of the genuine leather used, marvelous skill displayed, comfort in wearing and outstanding fashion. 48 large commercial firms in the country agree that Senda shoes tank first among the hundreds of most popular products.
Senda
firmly believes that quality is as valuable as life. Consequently, in 1991,
Senda shoes got three ministry. In 1992, Senda
shoes were designated a famous brand of shoes by Chinese Leather
Industry Association, the former Department of light Industry and massive
consumers. In 1993, Senda shoes were entitled
"The King of Shoes in China" by National Technology Administration,
Chinese Quality Checking Association and Standard Shoemaking Center. Then
in 1993 and 1994, Senda won the "Golden Bridge Prize" in the
competition sponsored by the Department of Trade etc. In December 1995,
Senda won three great honors, that is "First of Golden Bridge Prize",
"Chinese Famous Genuine Leather Products", "96 Top Leather
Shoes in China". In 1995 and 1996, Senda ranked first of three items,
that is, "Ideal Brand of Products in Consumers' Eyes", "The
Best-Seller" and "Products First Chosen".
Sticking to the principle of entering famous cities and famous shops, playing the leading role and creating first-class products, Senda'products have covered 30 provinces or cities in China. The first one hundred shops with a high turnover each have sales department for Senda. Its market possessing rate, market coverage and product sale, all rank first in same industry. Also, its products have been sold well in the U.S.A., Japan, Australia etc.
In the period of The Ninth Five-year Plan, Senda will precipitate to cooperate with the shoe-making kingdom-Italy, West Europe and Southeast Asia. Also, it will give full play to the four strategies, i.e. famous products taking the leading, attaining the world' standard, the scope enlargement and the multidirection development. With all these efforts, Senda will create a new world center of shoemaking.
The spirit of Senda is to look forward to tomorrow and its object is to create famous world brand of products. Thus, there is no end of Senda is after. Success will be with you when you wear Senda shoes.
 |
 |
 |
 |
 |
